Italian Merino Wool
A truly innovative natural fabric.Shop Now
Forget everything you thought you knew about wool.
Our merino wool shirts are lightweight, comfortable, and refined, and feature astonishing natural performance. Woven with the expertise of the Italian mill Reda, these premium fabrics are nothing short of amazing.
Expertly spun in Italy by the famed 150-year-old Reda mill.
Merino wool’s incredible natural characteristics make it an ideal shirting fabric.
It’s extremely wrinkle resistant.
Without chemical treatments of any kind, merino wool can be tucked in, bunched up, and folded in a suitcase, and it will still remain smooth and wrinkle-free. No ironing necessary.
It resists odor.
Merino wool naturally wicks moisture away from the body, even when it has vaporized. This prevents odor-causing bacteria from remaining in the fabric, so you can wear the shirt multiple times before laundering.
It’s a natural temperature regulator.
The shape of merino wool fibers provides insulation that keeps you warm in the winter and breathability that keeps you cool in the summer, so you can wear these shirts year-round.
The wool shirts of the past were traditionally made with coarse fibers that required dry cleaning. Ours are made from super fine fibers that are finished to be fully machine washable, so whether you have your shirts pressed at the cleaner or prefer to wash them yourself at home, caring for our merino wool shirts is a breeze.
An Absolute Customer Favorite
“I get compliments every time I wear my merino wool shirts. They look awesome, feel awesome, and if I wear them several times between cleanings, they're still fresh and crisp.” - James in NY
“Merino wool is the perfect combination of appearance and performance. It keeps you cool in the summer and warm in the winter, it breathes, resists odors, irons quickly and has a subdued elegance.” - Don in OR
“What an interesting and wonderful fabric. It is clearly wool but spun so smooth it feels absolutely silk-like. This is a fabric and pattern which makes a shirt ‘special’. Love it.” - Alan in MA