Press

We’ve been featured in some great publications over the years for our custom menswear and everyday essentials. For press inquiries, please contact us and we’ll get back to you shortly.

Press logo for FORBES
FORBES
DECEMBER 2020
"For a simple, versatile gift option, look no further than the Everyday Mask by the NYC-based custom menswear brand Proper Cloth. Offering some of the most thoughtful mask design out there today, these face coverings come with..."
Read More →
Press logo for SPY
SPY
DECEMBER 2020
"Menswear company Proper Cloth started out as an online shop for men’s custom dress shirts, and over time they’ve expanded to include blazers, sweaters and pants. When they decided to create face masks, they did what they always do when they design something: they went the extra mile."
Read More →
Press logo for CNET
CNET
DECEMBER 2020
"The Everyday Mask from Proper Cloth has an antimicrobial treatment and contains a filter for extra barrier protection. The mask fits comfortably with adjustable ear loops and..."
Read More →
Press logo for WIRECUTTER
WIRECUTTER
NOVEMBER 2020
"This mask offers more options than most, not only in color but also in fit, fasteners, texture, and layers. Choose from small or large sizes, as well as designs with adjustable ear loops or around-the-head elastic bands; plus, a washable filter (included) slips in easily. The nose-bridge wire keeps its shape, the chin coverage is better than most, and the cinched sides of this mask allow the fabric to tent up higher off the face, providing more breathing room."
Read More →
Press logo for WIRECUTTER
WIRECUTTER
NOVEMBER 2020
"One of our top picks for the best cloth face mask, Proper Cloth’s The Everyday Mask offers more options for color, fit, and fasteners than most of the other masks we recommend. The five-layer mask comes in both small and large sizes, as well as designs with adjustable ear loops or around-the-head elastic bands (each mask includes a washable filter, too)."
Read More →
Press logo for FAST COMPANY
FAST COMPANY
OCTOBER 2020
"These masks are comfortable to wear, breathable, easy to clean, and I like the look of the linen fabric,” says Impact writer Adele Peters. “Even though cloth masks aren’t designed for wildfire smoke, I’ve been wearing these during the California fires; the filters definitely reduce the smell of the smoke.” The masks can be purchased with ear or over-head loops and come with a high-quality air filter."
Read More →
Press logo for GQ
GQ
OCTOBER 2020
"The breathable Everyday Mask comes in two different ear loop styles, over-head and a more adjustable around-the-ear, and..."
Read More →
Press logo for GOOD HOUSEKEEPING
GOOD HOUSEKEEPING
OCTOBER 2020
"If you're looking for a face covering to wear to work or a special event, this men's wear brand has crafted fashion-forward options that are made with non-woven polypropylene. Plus, there's a washable filter expertly hidden away within the sleek face covering."
Read More →
Press logo for ASK MEN
ASK MEN
SEPTEMBER 2020
"Another company known for dressing its clientele with pinstripe perfection is Proper Cloth. They use premium shirting fabrics and employ smart design tricks such as side pleats and a moldable nose bridge, so if you’re a fan of a shirt tailored to your specifications, you’ll be a fan of the superior fit of these … dress masks?"
Read More →
Press logo for FAST COMPANY
FAST COMPANY
JUNE 2020
"This mask is unique in its fit—with neither ear loops nor ties, but elastic straps that fit over your head. Other than that, the look is utilitarian—and so is the construction. This mask from Proper Cloth includes a removable, washable filter (lab-test-certified..."
Read More →
Press logo for NBC NEWS
NBC NEWS
MAY 2020
"Do you need an antimicrobial face mask? And how should you go about finding the right one for you? We consulted medical experts on what this feature means and how to best shop for it in your next face mask."
Read More →
Press logo for CONSUMERLAB
CONSUMERLAB
MAY 2020
"Proper Cloth meets WHO guidelines and is our Top Pick. It is made of certified non-toxic fabric and straps that attach around the head rather than looping around the ears -- making it a good choice for people who need to wear a mask for a long period of time and are looking to avoid ear pain, or getting loops caught on hearing aids."
Read More →
Press logo for NBC NEWS
NBC NEWS
MAY 2020
"The menswear company is selling washable “Everyday Masks,” which come in two sizes and many colors."
Read More →
Press logo for Valet Mag
Valet Mag
APRIL 2020
"It’s becoming increasingly clear that masks will be part of our daily lives for the foreseeable future. Why not get one you actually want to wear on your face?"
Read More →
Press logo for Fashionista
Fashionista
MAY 2018
"Proper Cloth, which launched 10 years ago and has evolved significantly since, is a popular men's shirting brand that uses technology to allow customers to get an exact fit from the comfort of their homes..."
Read More →
Press logo for THE WALL STREET JOURNAL
THE WALL STREET JOURNAL
APRIL 2018
"Companies like Proper Cloth in the U.S. use technology to predict a customer’s ideal shirt measurements without having to measure them in person..."
Read More →
Press logo for InsideHook
InsideHook
April 2018
"To fix your formal wardrobe, we sought the help of Proper Cloth, the biggest custom shirt brand in the US of A. Using a combo of menswear know-how, some proprietary algorithms and a simple online questionnaire that can be completed in about a minute, anyone who orders from PC can get a perfectly sized shirt in under two weeks..."
Read More →
Press logo for BEST PRODUCTS
BEST PRODUCTS
APRIL 2018
"For the first time in my life, I could close a shirt collar button and not feel like I was getting choked and it fit my torso at the same time. As for the sleeves, they have a flawless hem, with no bunching of fabric by the wrist. The length was perfect, and so was my polished look..."
Read More →
Press logo for INC
INC
APRIL 2018
"For the first time in my life, I could close a shirt collar button and not feel like I was getting choked and it fit my torso at the same time. As for the sleeves, they have a flawless hem, with no bunching of fabric by the wrist. The length was perfect, and so was my polished look..."
Read More →
Press logo for MAXIM
MAXIM
JANUARY 2018
"Our best pick to overhaul your closet is Proper Cloth, the New York-based custom online shirtmaking service founded by MIT graduate Seph Skerritt. You do not have to book a fitting at his sleek Soho showroom to buy one of his expertly crafted shirts, though it helps..."
Read More →
Press logo for Modern Fellows
Modern Fellows
JANUARY 2018
Modern Fellows’ favorite cashmere sweaters come from New York-based menswear startup Proper Cloth. Though better known for their stylish, made-to-measure dress shirts and casual button-downs, founder Seph Skerritt has amassed a large and growing line of off-the-rack knitwear, suits and sport coats, overcoats and trench coats, neckties, and accessories...
Read More →
Press logo for Racked
Racked
DECEMBER 2017
"Proper Cloth has doubled in size every year, he says, with no signs of slowing down..."
Read More →
Press logo for Digital Commerce 360
Digital Commerce 360
DECEMBER 2017
“One of the cool, unique things about us is we have tens of thousands of clients giving us some form of feedback,” says founder Seph Skerritt. “We can statistically optimize for the best fit for everyone. I don’t think any other single brand has the volume or detail of customer data we have...”
Read More →
Press logo for DEPARTURES
DEPARTURES
DECEMBER 2017
"Style, to me, is about consistency," says Kyle Ridington, one of Manhattan's top-tier, and top-to-bottom-tailored, sommeliers. "My ethos with clothes is the same as for wine," he says. "I don't want it to be just recognizable. I want it to be unforgettable."
Read More →
Press logo for AskMen
AskMen
NOVEMBER 2017
"Proper Cloth delivers the most detailed custom-shirt experience there is..."
Read More →
Press logo for ERNST & YOUNG ENTREPRENEUR OF THE YEAR
ERNST & YOUNG ENTREPRENEUR OF THE YEAR
JUNE 2017
“EY has been recognizing leading entrepreneurs for over three decades,” said Debra von Storch, EY Americas Entrepreneur Of The Year Program Director. “The class of winners in 2017 represent new ways of thinking, disruptive business models and overall dynamism that make this country a great place to do business.”
Read More →
Press logo for DEPARTURES
DEPARTURES
FEBRUARY 2017
"We have probably the largest data set in the world related to men’s shirt sizes and this is what enables our algorithms to be so accurate.”
Read More →
Press logo for Fox 5 NY
Fox 5 NY
FEBRUARY 2017
Proper Cloth is a fairly new men's custom shirt company on the cutting edge of tech and fashion.
Read More →
Press logo for New York Times Style
New York Times Style
DECEMBER 2016
As an engineer, I thought, “How can I use technology to solve this?” One thing I kept thinking is that most people are used to ordering shirts in off-the-rack sizes. That’s a pretty good start. But if I could know a little bit more about you, I can make the fit even better. We created this proprietary software called Smart Sizes where the customer answers 10 questions — how tall you are, how much you weigh...
Read More →
Press logo for UrbanDaddy
UrbanDaddy
NOVEMBER 2016
"The experience in a nutshell: hop online and set up an engagement. When the time comes, mosey into this large SoHo loft (take a look around). Luxuriate on large SoHo sofas. Finally, have a leisurely chat with someone who specializes in making shirts fit just so; talk fabrics, discuss styling options, have your measurements taken. You want to be that guy who rocks the untucked, vintage-club-collared, polka-dotted button-up that fits just a little loose in the shoulders? Consider it done."
Read More →
Press logo for Leanluxe
Leanluxe
NOVEMBER 2016
"Proper Cloth has exploded since launching as a bare-bones shirtmaker in late 2008. Its shiny, new Soho flagship is a milestone that speaks volumes about the brand’s progression."
Read More →
Press logo for Esquire
Esquire
SEPTEMBER 2015
Once you've chosen your fabric, you can tweak every possible detail. Want a semi-spread collar? A rounded pocket instead of an angled one? A covered placket? You've got a number of options, one of which includes monogramming. Plug in your initials, choose from three different fonts and a range of thread colors, then decide where you want to put it: high or low on your chest, on either cuff, inside the collar, or on your shirttail.
Read More →
Press logo for CSQ
CSQ
March 2015
"You may have thought the custom shirt was an anachronism – something for a man with too much time on his hands. The gentlemen at Proper Cloth beg to differ. In just one to two weeks, your custom shirt is ready to wear. And once you’ve been measured, another perfectly tailored shirt is just a click or phone call away..."
Read More →
Press logo for Yahoo! Style
Yahoo! Style
April 2015
"The result are shirts that...are still a ridiculous value for their $95-$220 price tag. “We have shirts made from fabric that you’d get in a $500 shirt from Bergdorf,” says founder Seph Skerritt, 35 from Proper Cloth’s NYC showroom..."
Read More →
Press logo for Quartz
Quartz
APRIL 2015
"That’s where the New York company Proper Cloth, which launched in 2008, has a clear advantage over its peers. The site’s interface lets you easily sort fabrics according to a range of criteria, from basic qualities, such as color, pattern, and price, to fine-grained details, including thread count and thickness. Want a light-blue broadcloth with a thread count of at least 120 for work? Or a heavyweight charcoal flannel for the weekend? Proper Cloth makes it simple to search for either."
Read More →
Press logo for Kempt
Kempt
MARCH 2015
"Far and away the victors. You’ve got your pick of collars (21 different ones, with an option for white contrast), several cuffs, plackets, pleats, watch allowance, dress/casual length, pockets, collar and cuff accents, and monograms..."
Read More →
Press logo for Kempt
Kempt
JANUARY 2015
"I just got my second order of custom shirts from Proper Cloth, and I may never buy a non-custom shirt again. This time I went with a navy pindot with a club collar, because I could..."
Read More →
Press logo for Esquire Magazine
Esquire Magazine
January/February 2015
"It would be misleading to lump Proper Cloth in with other brands who create custom shirts and suiting. On the contrary, the New-York-City-based brand is one of the most successful made-to-measure e-commerce sites there is - attribute that to tasteful fabrics, fast delivery times, and an easy shopping experience..."
Read More →
Press logo for ESQUIRE NY FASHION WEEK RUNWAY SHOW
ESQUIRE NY FASHION WEEK RUNWAY SHOW
SEPTEMBER 2014
"We also hosted a few shows for New York Fashion Week. And they were pretty darn great, if we do say so ourselves. First up was last Friday's Fall/Winter 2014 show from SoHo-based label Proper Cloth. Designer Seph Skerritt packed the show with elegant, wearable tailoring, underscored by clever, and occasionally sprezzy, accessories and styling."
Read More →
Press logo for Fast Company
Fast Company
SEPTEMBER 2014
"Like Warby Parker and other brands whose DNA seemed initially written in HTML, but which have increasingly found their way into IRL, Proper Cloth is learning that sometimes in order to stand a chance at "disrupting" the big players, you have to play just like them..."
Read More →
Press logo for Details
Details
APRIL 2014
"There's just something about wearing a shirt that was made just for you that feels above and beyond even the nicest off-the-rack shirting (in my humble opinion)..."
Read More →
Press logo for Valet
Valet
MARCH 2014
"Of course, there are a lot of sites these days that let you make a made-to-order shirt, but few brands do it with the precise execution and sense of modern style as Proper Cloth..."
Read More →
Press logo for Men's Journal
Men's Journal
MARCH 2014
"Proper Cloth allows men shopping for custom shirting to choose from an incredible array and select specific fabrics, collar, cuff, and button styles. But the site's major accomplishment has everything to do with tailoring. Send them a shirt you like and they'll copy the cut. If you don't love the results, they'll remake it for free..."
Read More →
Press logo for GQ
GQ
FEBRUARY 2014
"Proper Cloth has added the option to make any of their shirts a popover. That's right, if you can dream it, you can do it (provided the fabric is available, that is). You want a brushed twill cutaway collar popover to add a sprezzy vibe to your summer cotton suit? You can do it. Classic button-down collar popover in a bold plaid? Totally possible. Oxford cloth popovers with semi-spread collars? Oh hell yes..."
Read More →
Press logo for GQ
GQ
JANUARY 2014
"Proper Cloth has become a go-to source for made-to-measure shirts for even the most discerning menswear customer. The fact that you can nitpick everything from the collar to the sleeve length (right down to a quarter of an inch here or there) means you can get a shirt that fits..."
Read More →
Press logo for ESQUIRE BIG BLACK BOOK
ESQUIRE BIG BLACK BOOK
NOVEMBER 2013
"The New Ways of Made-to-Measure: With the help of different technlogies, you can cut corners - and cut out the tailor - with results you won't be ashamed of. Send this shirtmaker your measurements or a shirt that fits you well. If you get the new shirt and want to make changes you can tweak..."
Read More →
Press logo for MONOCLE
MONOCLE
OCTOBER 2013
"One online menswear brand, Proper Cloth, has followed suit and opened a shop and showroom in New York in June... This is no Luddite nod to old modes of trading but rather a shrewd branding strategy. Skerritt's customers..."
Read More →
Press logo for GQ
GQ
OCTOBER 2013
"If you've read our October issue, you know that the good stuff comes from smaller batches, and Proper Cloth's new knit ties are made from fabric in Biella, Italy and meticulously assembled in nearby Malnate. Each tie is 58" long and 2.5" at the widest point, which places them firmly..."
Read More →
Press logo for GQ
GQ
SEPTEMBER 2013
"There are plenty of sites that let you make a custom shirt, but no one does it with the same sense of panache and #menswear relevance like Proper Cloth. Clothing nerds can geek out over details like different weights of oxford cloth and Thomas Mason fabrics..."
Read More →
Press logo for ESQUIRE
ESQUIRE
JULY 2013
"Custom shirting specialists Proper Cloth just released a new collection of lightweight summer shirts called Montauk Escape, and it's enough to make us wish we could travel back in time to last Wednesday, when the long weekend and all its promise were still laid out..."
Read More →
Press logo for BLOOMBERG BUSINESSWEEK
BLOOMBERG BUSINESSWEEK
JULY 2013
"Custom shirt maker Proper Cloth is the latest to join the click-to-brick crowd with a SoHo showroom that opened in June. Founder Seph Skerritt says the startup needed a physical presence to establish its brand. “Our goal is to be a timeless menswear brand..."
Read More →
Press logo for FOUR PINS
FOUR PINS
JULY 2013
"Before you jump out your motherfucking sweatpants and ask me whether it’s inspired by Escape from New York and heavy on the Plissken-inspired leather trousers .... The collection consists of literally every shirt you’ll need for summer: madras, oxfords, cutaways, long and short sleeved..."
Read More →
Press logo for URBANDADDY
URBANDADDY
JUNE 2013
"These guys have been all-stars in the custom shirting game for five years—through the Internet. Now, though, you can meet them face-to-face and have them measure you and give you fine Scottish liquors in a real-life setting. You’re here for a shirt or five. The kind of shirt that looks like..."
Read More →
Press logo for ESQUIRE
ESQUIRE
MAY 2013
"The made-to-order shirting specialists at Proper Cloth may be more than happy to let you design your own custom creation, but they also offer up a few collections of pre-designed options each season. And we should all be happy that they do. The latest is American Trader..."
Read More →
Press logo for GQ
GQ
MARCH 2013
"This Just In: Proper Cloth's Spring Oxfords. The almighty oxford cloth is as stylish, storied, and durable a fabric as just about any out there and custom shirtmaker Proper Cloth is giving guys plenty of it with their new Spring Oxfords..."
Read More →
Press logo for GQ
GQ
DECEMBER 2012
"Watch This: Proper Cloth Takes a Walk: A walk across the Brooklyn Bridge to be exact. One of our favorite purveyors of custom shirts, Proper Cloth, continues to add to their ever-growing fabric and collar options, from which any guy can..."
Read More →
Press logo for MEN'S JOURNAL
MEN'S JOURNAL
JULY 2012
"You could get a dress shirt and have it tailored, but why not buy one made to measure from the comfort of your couch? Choose from 181 fabrics, then select collar, cuff, and button styles before entering your measurements. (The site was started by an MIT grad, so it's..."
Read More →
Press logo for PLAYBOY
PLAYBOY
JULY 2012
"Never before has the made-to-order shirt been so quickly, easily, and inexpensively attained. At Proper Cloth (propercloth.com) you can browse the fabric gallery, design your shirt, (collar? cuffs? buttons?) and send in your size and credit card number. Custom-made..."
Read More →
Press logo for GQ
GQ
AUGUST 2011
"For the guy who likes options (and lots of them), there's no better online-based choice than Proper Cloth. Startup-obsessed founder Seph Skerritt is producing fantastic mens shirts, remotely of course, from a small shared office space just south of Union Square..."
Read More →
Press logo for WWD
WWD
AUGUST 2011
"Seph Skerritt, founder of propercloth.com, which enables customers to design and purchase custom tailored dress shirts online, is currently in residence at Dogpatch’s New York site. His firm was launched in October 2008, and is funded by family and friends..."
Read More →
Press logo for NEW YORK TIMES STYLE
NEW YORK TIMES STYLE
JANUARY 2011
"Proper Cloth, a two-year-old shirt maker in Greenwich Village, creates a custom pattern for every customer and lets him choose from a multitude of collars, cuffs, pockets and more than 80 different fabrics, including six in white. And with a base price of $89, buying...."
Read More →
Press logo for CRAINS NEW YORK
CRAINS NEW YORK
NOVEMBER 2010
"Users of this mass-customization site can tap an online 3-D preview tool to compose and order their shirts. Customers can select from more than 100 design options, more than 60 shirt fabrics, four collar and three cuff styles, and four button..."
Read More →
Press logo for FAST COMPANY
FAST COMPANY
OCTOBER 2010
"The insight of ProperCloth's Smart Sizes is that you don't actually need all the traditional nit-pickery of a smart tailor to deliver a smartly tailored shirt. "It's not necessary to get full body measurements to improve on size," Seph Skerritt, who launched..."
Read More →
Press logo for GEAR PATROL
GEAR PATROL
MAY 2010
"It’s the little touches that we love so much about Proper Cloth. It also just happens to be how we like to stand out from the crowd. The Desert Island Shirt also comes with mother of pearl buttons, a button down collar, and one button barrel cuffs..."
Read More →
Press logo for WIRED MAGAZINE
WIRED MAGAZINE
OCTOBER 2009
"Proper Cloth offers handmade dress shirts to your exact measurements and design specifications, with voting enabled so that the crowd can surface the best designs. Founder Seph Skerritt ... pointed out that by eliminating retail overhead, the company is able to offer customized bespoke clothing..."
Read More →
Press logo for ENTREPRENEUR MAGAZINE
ENTREPRENEUR MAGAZINE
SEPTEMBER 2009
"That's exactly what happened for Proper Cloth, a year-old purveyor of custom-made dress shirts. After fielding numerous questions about fabrics and fit, owner Seph Skerritt started a blog with posts that answered the most common sartorial dilemmas. Eventually the blogs..."
Read More →
Press logo for THRILLIST
THRILLIST
MAY 2009
"From a Cali entrepreneur and a Brooks Brothers vet, NY-based Proper lets you meticulously design the perfect button-down for your taste and needs, then mails it to you so you don't have to throw on that mesh jersey just to pick it up. The four step process begins..."
Read More →
Press logo for FINANCIAL TIMES
FINANCIAL TIMES
MARCH 2009
"Today, Mr Skerritt is the founder of Proper Cloth, a New York-based e-commerce dress shirt company that allows shoppers to mix and match fabrics, using computer-generated tailoring for the right fit. Its early success largely derives from being one of a growing..."
Read More →
Press logo for GEAR PATROL
GEAR PATROL
JANUARY 2009
"Nothing, let me repeat that - nothing, makes you look better then clothing tailored specifically to your body. I have been searching for a great fitting men's dress shirt and I consistently run into the same problems. Like Goldie Locks (or Ben), the fit is either too small or..."
Read More →

For press and PR inquiries, please contact us.