Proper Cloth offers the ability to adjust how high or low you’d like the first button below the shirt collar to be placed, but it may not be obvious why you would like to adjust this part of your shirt. Typically, our standard placement is just a shade below the “industry average,” to allow for a better look with your collar undone and the first placket button fastened.
Per the opening dialogue of season one, episode one of Seinfeld:
JERRY: Seems to me, that button is in the worst possible spot. [talking about George’s shirt] The second button literally makes or breaks the shirt, look at it: it’s too high! It’s in no-man’s-land, you look like you live with your mother.
Standard Top Button Placement
By default, we place the top button such that its center is 2 7/8″ below the bottom of the collar band.
Spacing Between 2nd, 3rd, 4th, etc. Buttons
The 2nd, 3rd, 4th, etc buttons are placed relative to the position of the top button, with even spacing between each button. Thus, if you raise or lower the top button placement, the other buttons will also raise or lower by the same amount.
The 2nd, 3rd, 4th, etc buttons are spaced either 3 1/8″ or 3 3/8″ (center to center) apart. The choice of 3 1/8″ or 3 3/8″ is determined by our system based on the shirt length and button placement selected. By adjusting the spacing between the buttons slightly we’re able to better optimize the position of the bottom button on the shirt and avoid the bottom button being too close or too far away from the bottom of the shirt tail.
Note: Previously, we spaced the 2nd, 3rd, 4th, etc buttons consistently 3 3/8″ apart in all cases, but as of April 28th we changed this to allow the system to determine optimal spacing depending on shirt length and top button placement.
Top Button Placement Options
- Selecting Raise 1″ raises the first button on the placket of the shirt up 1″ from our standard. This decreases the space between the bottom of the collar band and this button from 2 7/8″ to 1 7/8″.
- Selecting Raise 1/2″ raises the first button on the placket of the shirt up 1/2″ from our standard. This decreases the space between the bottom of the collar band and this button from 2 7/8″ to 2 3/8″.
- Selecting Standard is the default setting. This centers the top button 2 7/8″ from the bottom of the collar band. *Note that our standard button placement is already just slightly lower than what many consider “normal”, so if you’re looking for a lower button placement on your first order, do not necessarily start with Lower 1/2″.
- Selecting Lower 1/2″ lowers the first button on the placket of the shirt down 1/2″ from our standard. This increases the space between the bottom of the collar band and this button from 2 7/8″ to 3 3/8″.
Reasons to Change Top Button Placement
Most people won’t need to change the first button placement on their shirts, but here are some reasons to consider it.
The Placket Bump
This issue can be improved or totally eliminated by raising the position of the first button on the placket. By raising this button 0.5″ or 1″, the space between the collar and top button is reduced and the placket becomes much more likely to lay flat to the body, regardless of your fit profile.
Perfecting Your Unbuttoned Look
Some guys prefer to wear the collar button and the top placket button unbuttoned, but find that this shows just a bit more chest than they are comfortable with. Switching to Raise 1/2″ or Raise 1″ raises the 2nd button placement by the same amount, which reduces the amount of chest that will show. This can help with hiding chest hair or a v-neck undershirt’s visibility. The images below illustrate how raising the top button can allow the second button to better cover your chest hair or v-neck undershirt.