Press

We’ve been featured in some great publications over the years for our custom menswear and everyday essentials. For press inquiries, please contact us and we’ll get back to you shortly.

Press logo for Ask Men
Ask Men
March 2023
"Proper Cloth is a newer name in the made-to-measure space but one making waves already. They take a quality-over-quantity approach in their offerings, with a few dozen swatches and cuts available on their site and New York showroom."
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Press logo for CNN
CNN
March 2023
"The brand, which specializes in custom-made, super-stylish menswear pieces, makes going the bespoke route a lot more accessible than it’s historically been."
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Press logo for HiConsumption
HiConsumption
March 2023
"While switching up such a traditional piece of clothing can be polarizing, Proper Cloth’s high-end spin on the classic chino style makes things all the more enjoyable."
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Press logo for One 37 PM
One 37 PM
February 2023
"The Proper Cloth Houndstooth Jacket is a good pickup as well, with perfect ratings. The jacket is constructed from a blend of merino wool and cashmere from Italy’s TG di Fabio, and made from a tweed-like textured fabric, and a bit of fuzziness designed to keep you warm and toasty for the winter."
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Press logo for Business Of Fasion
Business Of Fasion
January 2023
"With an uncertain economic outlook, digital brands are forced to make tough calls on whether to cut back on marketing at the expense of growth or continue to spend and accept lower profits."
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Press logo for Insider
Insider
DECEMBER 2022
"Proper Cloth is a custom clothing brand that gives you a choice of the finest fabrics sourced from some of the best mills in the world, an incredible amount of customization, and impeccable customer service, all at a price that you could never hope to get from a traditional tailor."
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Press logo for Brides
Brides
DECEMBER 2022
"This Thomas Mason tuxedo shirt is a smart choice for any formal occasion. Even better, you can customize your look by adding a monogram or chest pocket..."
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Press logo for Cool Material
Cool Material
DECEMBER 2022
"If you want bespoke clothing for less, then look no further than Proper Cloth. It’s been around since 2008, and the brand has grown in size and apparel variety. The focus isn’t just on great style, but also the best fit possible for online menswear. Proper Cloth excels with its fit..."
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Press logo for Gear Patrol
Gear Patrol
DECEMBER 2022
"Proper Cloth's Waverly Wide Wale Corduroy Suit is a happy medium. While many corduroy suits are too wide, and others overcompensate by being too slim, this one is just right — a happy in-between that's neither way too wide nor pretty much painted on."
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Press logo for Cool Material
Cool Material
NOVEMBER 2022
"For the occasions that call for dressing well and standing out from the pack to just the right degree, a rich burgundy wool blazer is absolutely the right piece. The Bedford is made with..."
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Press logo for Wirecutter
Wirecutter
OCTOBER 2022
"Your FSA (flexible spending account) can certainly be used for prescriptions and co-pays. But once you’ve gotten those necessities out of the way, why not stock up on some fun FSA-eligible stuff, like..."
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Press logo for Men's Health
Men's Health
OCTOBER 2022
"A well-tailored suit jacket or blazer is the foundation for all occasion dressing. While you can always opt for your old standby, this is also a space to lean into seasonal colors and fabrics..."
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Press logo for Cool Material
Cool Material
OCTOBER 2022
“I literally hate buying jeans. It’s like a roll of the dice. I decided to get a pair from Proper Cloth because, literally, nothing I have ever bought from them has been a disappointment. You can choose your measurements and your preferred fit, plus the slight fade and whiskering are just right. They nailed my fit perfectly."
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Press logo for Men's Journal
Men's Journal
SEPTEMBER 2022
"Does it get more timeless than a black tuxedo? Proper Cloth allows you to create custom suit sizing with their Smart Size Quiz in just minutes, and the suits come with the brand’s “perfect fit guarantee,” so you..."
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Press logo for WSJ
WSJ
SEPTEMBER 2022
"Office-friendly iterations by the Armoury and Proper Cloth, with button-down collars and cuffs, graft dress-shirt DNA into the polo’s genetic makeup."
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Press logo for Fatherly
Fatherly
AUGUST 2022
"Perhaps you've encountered the super-premium experience that is shopping the well-curated, well-designed array of tailored clothing from Proper Cloth - if not, consider these next-level briefs a great point. They give a whole new meaning to the phrase "better underwear," using..."
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Press logo for Primer Mag
Primer Mag
AUGUST 2022
"The club collar is a sophisticated nod to its collegiate origins and offers a way to stand out while still adhering to a classic look. Want to make a sartorial statement? Join the club!"
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Press logo for Brides
Brides
JULY 2022
"Proper Cloth is a made-to-order suit brand that offers virtual consultations, which means a specialist on their team can walk you through how to measure yourself for a suit."
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Press logo for Valet Mag
Valet Mag
JULY 2022
"There are a handful of films that have had a revolutionary impact on menswear, and American Gigolo is definitely one of them..."
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Press logo for Mens Journal
Mens Journal
JULY 2022
"Crafted with breathable cotton twill from renowned Italian mill Thomas Mason, Proper Cloth’s wrinkle-resistant shirt is suitable for year-round wear. The blue gingham pattern adds a refreshing pop of color to any gray or black suit."
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Press logo for Wall Street Journal
Wall Street Journal
JULY 2022
"Textured with tiny bumps, a Birdseye suit needs no supporting players. A formal-ish, linen-blend, button-down polo completes the breezy affair."
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Press logo for The Guardian
The Guardian
JULY 2022
"The menswear brand Proper Cloth uses digital tools to allow customers to design and order their own styles..."
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Press logo for WWD
WWD
JUNE 2022
"Gift him a custom wardrobe with a little help from Proper Cloth. Once he experiences the luxury of a personalized wardrobe, he’ll never want to shop off-the-rack again."
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Press logo for Primer Mag
Primer Mag
JUNE 2022
"Can a T-shirt be a bit elegant or even refined? That might seem like an odd concept, but Proper Cloth is looking to flip the traditionally laidback tee on its head with a tee that’s ever so slightly dressy and extremely well-made."
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Press logo for Werd
Werd
MAY 2022
"These beige stretch pants exude comfort, yet provide the kind of style points to wear with a faded chambray suit for a coastal summer escape."
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Press logo for Valet
Valet
MAY 2022
"A traditional two-button jacket and some flat-front pants will always be a go-to look. Pair this with a nice dress shirt and knit tie for a more buttoned-up affair or throw on a patterned camp collar shirt and some sandals for a more relaxed outdoor event."
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Press logo for Gear Patrol
Gear Patrol
APRIL 2022
"Comfortably thin and made from a mix of supima cotton and merino wool, Proper Cloth's The Dress Sock has earned its eponym status. Sure, it's not the oldest dress sock — not even close — but it's everything one should be: soft, slippery and in a subdued color like charcoal gray."
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Press logo for WWD
WWD
APRIL 2022
"Last week the New York-based apparel company Proper Cloth donated nearly $150,000 to support UNICEF’s humanitarian efforts in Ukraine. Proper Cloth staffers were “denitely shocked” by the result since it was one..."
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Press logo for Wall Street Journal
Wall Street Journal
APRIL 2022
"Proper Cloth’s 10 bestselling shirt fabrics are white. Though ostensibly classic, some of these fabrics are woven with stretch yarns and the resulting shirts can be ordered in looser, off-the-body fits."
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Press logo for SPY
SPY
APRIL 2022
"The idea of wearing no-show socks with dress shoes or loafers — all the better to show off some ankle in a cropped or tapered pair of dress trousers, has caught on and hung around in a big way through the years. Proper Cloth gets the details right with a cotton-nylon-elastane blend for stretch, breathability and all-day comfort."
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Press logo for Valet Mag
Valet Mag
APRIL 2022
"This isn't your average seersucker jacket. For starters, it's a lot more subtle. Cut from stretch cotton woven by Zanieri, the lightweight breezy fabric is overdyed in a deep navy color for a more muted, textural look instead of the usual stripes."
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Press logo for Gear Patrol
Gear Patrol
APRIL 2022
"With sneakers there won't be any visible evidence you're wearing socks. Pick from three colors or two different multipacks, which include a mix of hues. Each one comes with elasticated arches, plus a seamless toe box (so they don't rub), silicone grips in the heel and cushioned terry layers at the heel and toe."
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Press logo for Wall Street Journal
Wall Street Journal
MARCH 2022
"Other companies like Todd Snyder and Proper Cloth have also carved out a space in the superior sub-$1,000 suit market. With a soft shoulder and a trim fit, this stretch-wool style is a modern adaptation of the conservative gray suit."
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Press logo for Gear Patrol
Gear Patrol
MARCH 2022
"Buying a shirt Proper Cloth already makes isn't the only way to shop the brand's collection. You can also customize a top to your own liking. That being said, their signature designs are damn good — and you can tweak any of the finer details on them, too."
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Press logo for Town & Country
Town & Country
MARCH 2022
"As the temperatures begin to rise, it's time to elevate your style. Say goodbye to the dark prints and suits of winter and mix some fun color, texture, and pattern into your wardrobe. From button-down plaid to classic polos, we've found the best shirts that will keep you looking and feeling good this summer."
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Press logo for Gear Patrol
Gear Patrol
MARCH 2022
"While the jacket and pants come with a near-endless array of customizable options, we like the Bedford option which features half-canvas construction, a light-weight chest canvas and no shoulder padding for a more natural silhouette."
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Press logo for Luxe Digital
Luxe Digital
MARCH 2022
"Nothing screams out class and elegance more than a well-dressed man. Although the quality of the clothing is essential, the fit is even more crucial. Proper Cloth changes the model of how men should shop for clothing. Rather than taking a leap of faith, Proper Cloth ensures a perfect fit."
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Press logo for Cool Material
Cool Material
FEBRUARY 2022
“I needed a new blue blazer for off-site work meetings, but I wanted a tiny bit of personality in the fabric. The Waverly State’s Blue Herringbone wool flannel has great texture and just the right amount of warmth without the bulkiness of a lining. It looks just as good with jeans as it does with dressy grey trousers.”
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Press logo for Valet Mag
Valet Mag
FEBRUARY 2022
"When you think of sweaters, I'm sure the only ones that come to mind whenever you're looking to layer up are crewneck and turtleneck. Maybe a cardigan. But what about the V-neck? V-neck sweaters seem to be the forgotten sweater style that can probably be styled the most relaxed way out of its counterparts."
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Press logo for Fashion Beans
Fashion Beans
JANUARY 2022
"When you think of sweaters, I'm sure the only ones that come to mind whenever you're looking to layer up are crewneck and turtleneck. Maybe a cardigan. But what about the V-neck? V-neck sweaters seem to be the forgotten sweater style that can probably be styled the most relaxed way out of its counterparts."
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Press logo for Rocky Mountain Bride
Rocky Mountain Bride
DECEMBER 2021
"To this day, they remain unique in their approach, combining technical innovation with premium quality, tasteful clothing design. Great design is at the heart of what they do, they aspire to create beautiful, functional, timeless pieces that are made to last."
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Press logo for Wirecutter
Wirecutter
DECEMBER 2021
"Dedicated Wirecutter readers know that our picks can be essential to making their lives better, easier, and more fulfilling...With so many options for our readers to choose from, we hope our picks truly helped make their lives better in 2021."
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Press logo for Gear Patrol
Gear Patrol
DECEMBER 2021
"Wearing a mask is one of the best ways to protect yourself and others as COVID-19 cases fluctuate, and new variants emerge, across the country."
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Press logo for GQ
GQ
DECEMBER 2021
"If the rapidly spreading Omicron variant has you motivated to re-up your supply of PPE and you're curious where to buy face masks right now, look no further..."
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Press logo for Cool Material
Cool Material
DECEMBER 2021
"The tremendous wrinkle and odor resistance will ensure repeated wear, and the medium grey adapts well to a blazer and slacks as much as it does to simply a great pair of jeans and boots."
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Press logo for Yahoo
Yahoo
DECEMBER 2021
"The Miles 120s broadcloth fabric is lightweight and silky smooth, great for looking and feeling good in performance. Also, as it’s woven in a 120s 2-ply construction, it means it will be able to retain its shape for long wear whilst being the least opaque shirt in the Proper Cloth dress shirt collection."
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Press logo for Gear Patrol
Gear Patrol
DECEMBER 2021
"Whether you go the route of custom or choose something ready-to-wear off the rack, a tuxedo is a decided luxury item — and you should trust an expert to guide you through either process."
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Press logo for Forbes
Forbes
DECEMBER 2021
"A perfect weight denim that is quite literally made for you, in your own custom fit. This premium four-season stretch denim is woven and dyed by a small, prestigious mill in Japan. The result is a timeless and versatile pair of jeans that looks and feels like you’ve already worn it for years."
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Press logo for The Manual
The Manual
NOVEMBER 2021
"On a budget? Classic silk knots always look neat and aristocratic, especially if matched to your tie."
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Press logo for The Modest Man
The Modest Man
NOVEMBER 2021
"Proper Cloth focuses more on business wear, but they do have long and short sleeved polos. Some long sleeve options have a button cuff and spread collar; they resemble a dress shirt but for the fabric choice and they have a 3-button placket."
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Press logo for VUE NJ
VUE NJ
NOVEMBER 2021
"The holidays can be the most wonderful time of the year, but getting the finest gifts for your loved ones may be the hardest part. VUE has you covered with the perfect luxury gift guide, though, so you can..."
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Press logo for SPY
SPY
OCTOBER 2021
"A blazer, much like a white dress shirt and a pair of dark jeans, is a menswear item that is the basis for dozens of outfits. You can find the best blazers for men that fit in with weekend plans and the occasional office appearance. Why? Because the best blazers for men can go with both jeans and trousers."
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Press logo for Commercial Observer
Commercial Observer
OCTOBER 2021
"Direct-to-consumer menswear brand Proper Cloth was growing out of its office-turned-showroom in SoHo just before the pandemic hit. So, the company leased a dedicated, 4,300-square-foot showroom at 681 Fifth Avenue, between East 53rd and East 54th streets in Midtown."
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Press logo for BRIDE
BRIDE
OCTOBER 2021
"For the online shopper craving custom, Proper Cloth utilizes technology to create one-of-a-kind tuxedos with a perfect-fit guarantee. You can also schedule a showroom fitting with an expert if an online order isn’t your game."
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Press logo for THE MANUAL
THE MANUAL
OCTOBER 2021
"One thing you should know when it comes to plaid: The smaller the check, the easier it is to style. That’s why we love this Proper Cloth shirt — the pattern is colorful, but not too much of a pain to match a tie with."
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Press logo for WIRECUTTER
WIRECUTTER
OCTOBER 2021
"Wirecutter's 100 Most Popular Picks in September. We hope that our picks have helped to make the most of the transition to autumn."
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Press logo for SPY
SPY
OCTOBER 2021
"Proper Cloth was an early adopter of the digitalization of customization, and because of that, it has nearly perfected the model. Keeping prices reasonable makes it possible for the tallest men to get those extra inches they need in the sleeves and length without dropping a small fortune."
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Press logo for MENS JOURNAL
MENS JOURNAL
SEPTEMBER 2021
"This tech-forward brand lets you customize your sizing, choose from a large array of fabrics, and fully personalize design details like the buttons, pants hem style, jacket interior lining, pants pocket style, lapel, and more."
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Press logo for THRILLIST
THRILLIST
SEPTEMBER 2021
"Proper Cloth has seen a massive spike in their Custom Chinos over the past six months, and we certainly see why. They’re made with grown-only-in-the-U.S. Supima cotton, which delivers softness, durability, and color retention, and they have a touch of elastane for added comfort..."
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Press logo for GEAR JUNKIE
GEAR JUNKIE
SEPTEMBER 2021
"The Beacon uses a two-ply, 50s thread count. While it’s a fairly low thread count, the nap is exceptionally smooth, making this a great choice for cool summer mornings and early fall days when the temperatures can run crisp to warm."
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Press logo for Business Insider
Business Insider
SEPTEMBER 2021
"Proper Cloth's Reda Off-White Merino Wool Dress Shirt combines impeccable style with the benefits of Merino wool and the ability to customize the shirt to the nth degree."
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Press logo for New Press Block
New Press Block
SEPTEMBER 2021
"Since launching in 2008, Proper Cloth’s been dedicated to making it easy for men to buy custom dress shirts. Which is why every detail is customizable, from collar and cuff styles to placket and hem design. Even buttons are up for debate."
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Press logo for WIRECUTTER
WIRECUTTER
SEPTEMBER 2021
"August was full of surprises, a wild mix of back-to-school preparing, heat advisories, and the Delta variant. As always, however, Wirecutter has been here to help along the way. Many of our readers shopped for our recommended masks..."
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Press logo for COOL MATERIAL
COOL MATERIAL
AUGUST 2021
"Now is as good a time as any to once again update our list of face mask options so you can stay safe while also keeping it real. As is the norm now, keep in mind that some of these options are..."
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Press logo for NY MAG
NY MAG
AUGUST 2021
“I know what you’re thinking, ‘How can an algorithm determine my size?,’ but you’ll have to trust me that their system is spot on and their quality is hard to beat.” And once that fit is saved, you can log in “and order additional items that you know will fit you perfectly.”
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Press logo for GEAR PATROL
GEAR PATROL
AUGUST 2021
"Buying a shirt Proper Cloth already makes isn't the only way to shop the brand's collection. You can also customize a top to your own liking. That being said, their signature designs are damn good — and you can tweak any of the finer details on them, too. This Supima Oxford Shirt comes with..."
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Press logo for YAHOO! STYLE
YAHOO! STYLE
AUGUST 2021
"Proper Cloth is a custom clothing company and its sole mission is to allow users to easily get into custom clothing whether they are looking for something extremely specific, or have a hard time finding clothing that fits. They offer a tech-forward approach to retail, where users can log in, and create a custom size in just minutes..."
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Press logo for THE MANUAL
THE MANUAL
JULY 2021
"If it’s been some time since you’ve unearthed your formal shirts in the recent year, worry not. We’ve got you. Want the comfort of cotton fabric without having to sacrifice a stylish look? Then, this wrinkle-resistant stretch white twill by Proper Cloth might be the one for you."
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Press logo for BRIDES
BRIDES
JULY 2021
"While there’s nothing wrong with grooms purchasing their suits or tuxes off-the-rack, sometimes a custom-made approach can make the experience feel more creative and momentous. And if you've been thinking about going custom for your special day, you're not alone! Personalized formalwear has always been a huge trend in menswear, and when it comes to wedding day fashion, a bespoke look is at the top of the list..."
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Press logo for COOL MATERIAL
COOL MATERIAL
JULY 2021
"A great Madras pattern can strike the right balance between laid-back and put-together. And Proper Cloth’s version has the right details with a soft spread collar that keeps its shape, cuffed short sleeves, a rounded chest pocket, and Roma buttons. The muted colors are subdued and classic. With Proper Cloth’s near-finite sizing options..."
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Press logo for WWD
WWD
JULY 2021
"The interest in tailored clothing is also impacting made-to-measure brands such as Proper Cloth, which recently opened a 5,800-square-foot showroom in Midtown Manhattan. The brand, which was founded in 2008 as an online custom shirt-maker, has since expanded into suits, sport coats, outerwear and some elevated sportswear such as chinos, T-shirts and shorts."
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Press logo for THE MANUAL
THE MANUAL
JULY 2021
"It was in Shanghai, China, where a visit to a tailor inspired founder Seph Skerritt to get into the business of selling custom-made shirts. So, if you’re in the business of constant shirt-wearing, look no further than New York City-based Proper Cloth. Good news for the rest of us: the company has since expanded to include most menswear essentials, guaranteeing an exceptional fit every time."
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Press logo for GEAR PATROL
GEAR PATROL
JUNE 2021
"Proper Cloth is another made-to-measure brand that’s built its success on its level of customization, user-friendly website and quality details. While the jacket and pants come with a near-endless array of customizable options, we like the Bedford option which features..."
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Press logo for MEN'S JOURNAL
MEN'S JOURNAL
JUNE 2021
"Finally, a shirt that fits, well, properly. With Proper Cloth, you can design a fully custom-sized shirt for your favorite guy with a wide array of fabrics and the option to customize features like collars, cuffs, buttons, and more, as well as monogramming the piece."
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Press logo for WALL STREET JOURNAL
WALL STREET JOURNAL
JUNE 2021
"What happens when you make custom shirts, but tons of potential customers are suddenly stuck working from home, where they can’t come in for fittings and are starting to get used to a permanent Casual Friday?"
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Press logo for THE MANUAL
THE MANUAL
JUNE 2021
"Nothing says comfort like stretch cotton. This pair of chinos was quite literally made for you because, well, you can only get them in your custom size. Proper Cloth offers a wide range of custom chinos. All you have to do is take their short and sweet Smart Size Quiz to get started."
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Press logo for INC
INC
MAY 2021
"Companies that pivoted to masks prepare for what's next. Many entrepreneurs say the business pivots they made over the past year have put them in a better position to return to normal operations post-pandemic..."
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Press logo for TOWN & COUNTRY MAG
TOWN & COUNTRY MAG
MAY 2021
"Once you give dad a custom shirt, he'll never want to go back to off-the-rack."
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Press logo for WIRECUTTER
WIRECUTTER
APRIL 2021
"Of course, the ongoing pandemic has made both cloth masks and surgical face masks imperative, too, and the..."
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Press logo for TOWN & COUNTRY MAG
TOWN & COUNTRY MAG
APRIL 2021
"At Proper Cloth there’s no appointment necessary to get custom-fitted shirts, simply fill in their sizing survey online, record your own measurements, mail in a shirt to mimic the fit,. And the company offers a “Perfect Fit Guarantee," so no matter what you’ll end up with a fit you love."
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Press logo for BRIDES
BRIDES
APRIL 2021
"This Thomas Mason tuxedo shirt is a smart choice for any formal occasion. Even better, you can customize your look by adding a monogram or chest pocket..."
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Press logo for NBC NEWS
NBC NEWS
MARCH 2021
"Proper Cloth recently updated its reusable Everyday Mask, launching The Everyday Face Mask 2.0. It has five layers of fabric, including a built-in 3-layer filter that remains effective after upwards of 20 washes. The mask is designed with pleated sides to create a tighter fit, as well as an antimicrobial treatment."
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Press logo for SPY
SPY
MARCH 2021
"This Albini Beige and White Cotton Linen shirt from Proper Cloth will quietly stand out wherever you are. The white pyramid stripes are subtle, so the shirt looks like basic beige at first blush until you get a little closer. There aren’t too many shirts out there with an embroidered pattern of stripes like this."
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Press logo for WIRECUTTER
WIRECUTTER
FEBRUARY 2021
"With various iterations of cotton (broadcloth, chambray, oxford, and pique), linen, and cotton-linen blends, the Proper Cloth Everyday Mask collection reminds us of the kinds of crisp fabrics you might pack for a beach getaway."
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Press logo for SPY
SPY
JANUARY 2021
"This sweater will cocoon you with softness for years. The ribbed pattern gives it a refined, yet rugged style, with a dose of cottagecore chic. Proper Cloth’s crew neck sweater for men also..."
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Press logo for FORBES
FORBES
DECEMBER 2020
"For a simple, versatile gift option, look no further than the Everyday Mask by the NYC-based custom menswear brand Proper Cloth. Offering some of the most thoughtful mask design out there today, these face coverings come with..."
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Press logo for SPY
SPY
DECEMBER 2020
"Menswear company Proper Cloth started out as an online shop for men’s custom dress shirts, and over time they’ve expanded to include blazers, sweaters and pants. When they decided to create face masks, they did what they always do when they design something: they went the extra mile."
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Press logo for CNET
CNET
DECEMBER 2020
"The Everyday Mask from Proper Cloth has an antimicrobial treatment and contains a filter for extra barrier protection. The mask fits comfortably with adjustable ear loops and..."
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Press logo for BRIDES
BRIDES
DECEMBER 2020
"For the online shopper craving custom, Proper Cloth utilizes a technology (which includes computer generated patterns and robotic fabric cutters) to create one-of-a-kind tuxedos with a perfect-fit guarantee. With a formalwear guide to help you through the process..."
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Press logo for WIRECUTTER
WIRECUTTER
NOVEMBER 2020
"This mask offers more options than most, not only in color but also in fit, fasteners, texture, and layers. Choose from small or large sizes, as well as designs with adjustable ear loops or around-the-head elastic bands; plus, a washable filter (included) slips in easily. The nose-bridge wire keeps its shape, the chin coverage is better than most, and the cinched sides of this mask allow the fabric to tent up higher off the face, providing more breathing room."
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Press logo for WIRECUTTER
WIRECUTTER
NOVEMBER 2020
"One of our top picks for the best cloth face mask, Proper Cloth’s The Everyday Mask offers more options for color, fit, and fasteners than most of the other masks we recommend. The five-layer mask comes in both small and large sizes, as well as designs with adjustable ear loops or around-the-head elastic bands (each mask includes a washable filter, too)."
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Press logo for FAST COMPANY
FAST COMPANY
OCTOBER 2020
"These masks are comfortable to wear, breathable, easy to clean, and I like the look of the linen fabric,” says Impact writer Adele Peters. “Even though cloth masks aren’t designed for wildfire smoke, I’ve been wearing these during the California fires; the filters definitely reduce the smell of the smoke.” The masks can be purchased with ear or over-head loops and come with a high-quality air filter."
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Press logo for GQ
GQ
OCTOBER 2020
"The breathable Everyday Mask comes in two different ear loop styles, over-head and a more adjustable around-the-ear, and..."
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Press logo for GOOD HOUSEKEEPING
GOOD HOUSEKEEPING
OCTOBER 2020
"If you're looking for a face covering to wear to work or a special event, this men's wear brand has crafted fashion-forward options that are made with non-woven polypropylene. Plus, there's a washable filter expertly hidden away within the sleek face covering."
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Press logo for ASK MEN
ASK MEN
SEPTEMBER 2020
"Another company known for dressing its clientele with pinstripe perfection is Proper Cloth. They use premium shirting fabrics and employ smart design tricks such as side pleats and a moldable nose bridge, so if you’re a fan of a shirt tailored to your specifications, you’ll be a fan of the superior fit of these … dress masks?"
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Press logo for WALL STREET JOURNAL
WALL STREET JOURNAL
JULY 2020
"Last year, he stumbled on Proper Cloth, a purveyor of made-to-measure shirts (from $70, propercloth.com) that let him re-create the magic of his button-downs from..."
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Press logo for NBC NEWS
NBC NEWS
JUNE 2020
"Spread collars, like that on the Proper Cloth Dress Shirt, give you a classic formal look, often paired with a wide tie..."
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Press logo for FAST COMPANY
FAST COMPANY
JUNE 2020
"This mask is unique in its fit—with neither ear loops nor ties, but elastic straps that fit over your head. Other than that, the look is utilitarian—and so is the construction. This mask from Proper Cloth includes a removable, washable filter (lab-test-certified..."
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Press logo for THE NEW YORK TIMES
THE NEW YORK TIMES
JUNE 2020
"I’m considering upgrading to one recommended by men’s wear start-up Proper Cloth. It’s a $175 merino wool dress shirt that..."
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BUZZFEED
MAY 2020
"Proper Cloth allows you to design your own shirt or customize an existing model with over 600 types of fabric to choose from. How? Well, you've got multiple options for taking proper measurements..."
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NBC NEWS
MAY 2020
"Do you need an antimicrobial face mask? And how should you go about finding the right one for you? We consulted medical experts on what this feature means and how to best shop for it in your next face mask."
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CONSUMERLAB
MAY 2020
"Proper Cloth meets WHO guidelines and is our Top Pick. It is made of certified non-toxic fabric and straps that attach around the head rather than looping around the ears -- making it a good choice for people who need to wear a mask for a long period of time and are looking to avoid ear pain, or getting loops caught on hearing aids."
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NBC NEWS
MAY 2020
"The menswear company is selling washable “Everyday Masks,” which come in two sizes and many colors."
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Valet Mag
APRIL 2020
"It’s becoming increasingly clear that masks will be part of our daily lives for the foreseeable future. Why not get one you actually want to wear on your face?"
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Fashionista
MAY 2018
"Proper Cloth, which launched 10 years ago and has evolved significantly since, is a popular men's shirting brand that uses technology to allow customers to get an exact fit from the comfort of their homes..."
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THE WALL STREET JOURNAL
APRIL 2018
"Companies like Proper Cloth in the U.S. use technology to predict a customer’s ideal shirt measurements without having to measure them in person..."
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InsideHook
April 2018
"To fix your formal wardrobe, we sought the help of Proper Cloth, the biggest custom shirt brand in the US of A. Using a combo of menswear know-how, some proprietary algorithms and a simple online questionnaire that can be completed in about a minute, anyone who orders from PC can get a perfectly sized shirt in under two weeks..."
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BEST PRODUCTS
APRIL 2018
"For the first time in my life, I could close a shirt collar button and not feel like I was getting choked and it fit my torso at the same time. As for the sleeves, they have a flawless hem, with no bunching of fabric by the wrist. The length was perfect, and so was my polished look..."
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INC
APRIL 2018
"Now, something as simple as shopping for the perfect white shirt has been automated. Proper Cloth, a 10-year-old company founded by electrical engineer Seph Skerritt, is making highly personalized custom shirts available to men at a fraction of the cost of traditional custom clothing. "
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MAXIM
JANUARY 2018
"Our best pick to overhaul your closet is Proper Cloth, the New York-based custom online shirtmaking service founded by MIT graduate Seph Skerritt. You do not have to book a fitting at his sleek Soho showroom to buy one of his expertly crafted shirts, though it helps..."
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Modern Fellows
JANUARY 2018
Modern Fellows’ favorite cashmere sweaters come from New York-based menswear startup Proper Cloth. Though better known for their stylish, made-to-measure dress shirts and casual button-downs, founder Seph Skerritt has amassed a large and growing line of off-the-rack knitwear, suits and sport coats, overcoats and trench coats, neckties, and accessories...
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Racked
DECEMBER 2017
"Proper Cloth has doubled in size every year, he says, with no signs of slowing down..."
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Digital Commerce 360
DECEMBER 2017
“One of the cool, unique things about us is we have tens of thousands of clients giving us some form of feedback,” says founder Seph Skerritt. “We can statistically optimize for the best fit for everyone. I don’t think any other single brand has the volume or detail of customer data we have...”
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DEPARTURES
DECEMBER 2017
"Style, to me, is about consistency," says Kyle Ridington, one of Manhattan's top-tier, and top-to-bottom-tailored, sommeliers. "My ethos with clothes is the same as for wine," he says. "I don't want it to be just recognizable. I want it to be unforgettable."
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AskMen
NOVEMBER 2017
"Proper Cloth delivers the most detailed custom-shirt experience there is..."
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ERNST & YOUNG ENTREPRENEUR OF THE YEAR
JUNE 2017
“EY has been recognizing leading entrepreneurs for over three decades,” said Debra von Storch, EY Americas Entrepreneur Of The Year Program Director. “The class of winners in 2017 represent new ways of thinking, disruptive business models and overall dynamism that make this country a great place to do business.”
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DEPARTURES
FEBRUARY 2017
"We have probably the largest data set in the world related to men’s shirt sizes and this is what enables our algorithms to be so accurate.”
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Fox 5 NY
FEBRUARY 2017
Proper Cloth is a fairly new men's custom shirt company on the cutting edge of tech and fashion.
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New York Times Style
DECEMBER 2016
As an engineer, I thought, “How can I use technology to solve this?” One thing I kept thinking is that most people are used to ordering shirts in off-the-rack sizes. That’s a pretty good start. But if I could know a little bit more about you, I can make the fit even better. We created this proprietary software called Smart Sizes where the customer answers 10 questions — how tall you are, how much you weigh...
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UrbanDaddy
NOVEMBER 2016
"The experience in a nutshell: hop online and set up an engagement. When the time comes, mosey into this large SoHo loft (take a look around). Luxuriate on large SoHo sofas. Finally, have a leisurely chat with someone who specializes in making shirts fit just so; talk fabrics, discuss styling options, have your measurements taken. You want to be that guy who rocks the untucked, vintage-club-collared, polka-dotted button-up that fits just a little loose in the shoulders? Consider it done."
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Leanluxe
NOVEMBER 2016
"Proper Cloth has exploded since launching as a bare-bones shirtmaker in late 2008. Its shiny, new Soho flagship is a milestone that speaks volumes about the brand’s progression."
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Esquire
SEPTEMBER 2015
Once you've chosen your fabric, you can tweak every possible detail. Want a semi-spread collar? A rounded pocket instead of an angled one? A covered placket? You've got a number of options, one of which includes monogramming. Plug in your initials, choose from three different fonts and a range of thread colors, then decide where you want to put it: high or low on your chest, on either cuff, inside the collar, or on your shirttail.
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CSQ
March 2015
"You may have thought the custom shirt was an anachronism – something for a man with too much time on his hands. The gentlemen at Proper Cloth beg to differ. In just one to two weeks, your custom shirt is ready to wear. And once you’ve been measured, another perfectly tailored shirt is just a click or phone call away..."
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Yahoo! Style
April 2015
"The result are shirts that...are still a ridiculous value for their $95-$220 price tag. “We have shirts made from fabric that you’d get in a $500 shirt from Bergdorf,” says founder Seph Skerritt, 35 from Proper Cloth’s NYC showroom..."
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Quartz
APRIL 2015
"That’s where the New York company Proper Cloth, which launched in 2008, has a clear advantage over its peers. The site’s interface lets you easily sort fabrics according to a range of criteria, from basic qualities, such as color, pattern, and price, to fine-grained details, including thread count and thickness. Want a light-blue broadcloth with a thread count of at least 120 for work? Or a heavyweight charcoal flannel for the weekend? Proper Cloth makes it simple to search for either."
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Kempt
MARCH 2015
"Far and away the victors. You’ve got your pick of collars (21 different ones, with an option for white contrast), several cuffs, plackets, pleats, watch allowance, dress/casual length, pockets, collar and cuff accents, and monograms..."
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Kempt
JANUARY 2015
"I just got my second order of custom shirts from Proper Cloth, and I may never buy a non-custom shirt again. This time I went with a navy pindot with a club collar, because I could..."
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Esquire Magazine
January/February 2015
"It would be misleading to lump Proper Cloth in with other brands who create custom shirts and suiting. On the contrary, the New-York-City-based brand is one of the most successful made-to-measure e-commerce sites there is - attribute that to tasteful fabrics, fast delivery times, and an easy shopping experience..."
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ESQUIRE NY FASHION WEEK RUNWAY SHOW
SEPTEMBER 2014
"We also hosted a few shows for New York Fashion Week. And they were pretty darn great, if we do say so ourselves. First up was last Friday's Fall/Winter 2014 show from SoHo-based label Proper Cloth. Designer Seph Skerritt packed the show with elegant, wearable tailoring, underscored by clever, and occasionally sprezzy, accessories and styling."
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Fast Company
SEPTEMBER 2014
"Like Warby Parker and other brands whose DNA seemed initially written in HTML, but which have increasingly found their way into IRL, Proper Cloth is learning that sometimes in order to stand a chance at "disrupting" the big players, you have to play just like them..."
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Details
APRIL 2014
"There's just something about wearing a shirt that was made just for you that feels above and beyond even the nicest off-the-rack shirting (in my humble opinion)..."
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Valet
MARCH 2014
"Of course, there are a lot of sites these days that let you make a made-to-order shirt, but few brands do it with the precise execution and sense of modern style as Proper Cloth..."
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Men's Journal
MARCH 2014
"Proper Cloth allows men shopping for custom shirting to choose from an incredible array and select specific fabrics, collar, cuff, and button styles. But the site's major accomplishment has everything to do with tailoring. Send them a shirt you like and they'll copy the cut. If you don't love the results, they'll remake it for free..."
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GQ
FEBRUARY 2014
"Proper Cloth has added the option to make any of their shirts a popover. That's right, if you can dream it, you can do it (provided the fabric is available, that is). You want a brushed twill cutaway collar popover to add a sprezzy vibe to your summer cotton suit? You can do it. Classic button-down collar popover in a bold plaid? Totally possible. Oxford cloth popovers with semi-spread collars? Oh hell yes..."
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GQ
JANUARY 2014
"Proper Cloth has become a go-to source for made-to-measure shirts for even the most discerning menswear customer. The fact that you can nitpick everything from the collar to the sleeve length (right down to a quarter of an inch here or there) means you can get a shirt that fits..."
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ESQUIRE BIG BLACK BOOK
NOVEMBER 2013
"The New Ways of Made-to-Measure: With the help of different technlogies, you can cut corners - and cut out the tailor - with results you won't be ashamed of. Send this shirtmaker your measurements or a shirt that fits you well. If you get the new shirt and want to make changes you can tweak..."
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MONOCLE
OCTOBER 2013
"One online menswear brand, Proper Cloth, has followed suit and opened a shop and showroom in New York in June... This is no Luddite nod to old modes of trading but rather a shrewd branding strategy. Skerritt's customers..."
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GQ
OCTOBER 2013
"If you've read our October issue, you know that the good stuff comes from smaller batches, and Proper Cloth's new knit ties are made from fabric in Biella, Italy and meticulously assembled in nearby Malnate. Each tie is 58" long and 2.5" at the widest point, which places them firmly..."
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GQ
SEPTEMBER 2013
"There are plenty of sites that let you make a custom shirt, but no one does it with the same sense of panache and #menswear relevance like Proper Cloth. Clothing nerds can geek out over details like different weights of oxford cloth and Thomas Mason fabrics..."
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ESQUIRE
JULY 2013
"Custom shirting specialists Proper Cloth just released a new collection of lightweight summer shirts called Montauk Escape, and it's enough to make us wish we could travel back in time to last Wednesday, when the long weekend and all its promise were still laid out..."
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BLOOMBERG BUSINESSWEEK
JULY 2013
"Custom shirt maker Proper Cloth is the latest to join the click-to-brick crowd with a SoHo showroom that opened in June. Founder Seph Skerritt says the startup needed a physical presence to establish its brand. “Our goal is to be a timeless menswear brand..."
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FOUR PINS
JULY 2013
"Before you jump out your motherfucking sweatpants and ask me whether it’s inspired by Escape from New York and heavy on the Plissken-inspired leather trousers .... The collection consists of literally every shirt you’ll need for summer: madras, oxfords, cutaways, long and short sleeved..."
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URBANDADDY
JUNE 2013
"These guys have been all-stars in the custom shirting game for five years—through the Internet. Now, though, you can meet them face-to-face and have them measure you and give you fine Scottish liquors in a real-life setting. You’re here for a shirt or five. The kind of shirt that looks like..."
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ESQUIRE
MAY 2013
"The made-to-order shirting specialists at Proper Cloth may be more than happy to let you design your own custom creation, but they also offer up a few collections of pre-designed options each season. And we should all be happy that they do. The latest is American Trader..."
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GQ
MARCH 2013
"This Just In: Proper Cloth's Spring Oxfords. The almighty oxford cloth is as stylish, storied, and durable a fabric as just about any out there and custom shirtmaker Proper Cloth is giving guys plenty of it with their new Spring Oxfords..."
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GQ
DECEMBER 2012
"Watch This: Proper Cloth Takes a Walk: A walk across the Brooklyn Bridge to be exact. One of our favorite purveyors of custom shirts, Proper Cloth, continues to add to their ever-growing fabric and collar options, from which any guy can..."
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MEN'S JOURNAL
JULY 2012
"You could get a dress shirt and have it tailored, but why not buy one made to measure from the comfort of your couch? Choose from 181 fabrics, then select collar, cuff, and button styles before entering your measurements. (The site was started by an MIT grad, so it's..."
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PLAYBOY
JULY 2012
"Never before has the made-to-order shirt been so quickly, easily, and inexpensively attained. At Proper Cloth (propercloth.com) you can browse the fabric gallery, design your shirt, (collar? cuffs? buttons?) and send in your size and credit card number. Custom-made..."
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GQ
AUGUST 2011
"For the guy who likes options (and lots of them), there's no better online-based choice than Proper Cloth. Startup-obsessed founder Seph Skerritt is producing fantastic mens shirts, remotely of course, from a small shared office space just south of Union Square..."
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WWD
AUGUST 2011
"Seph Skerritt, founder of propercloth.com, which enables customers to design and purchase custom tailored dress shirts online, is currently in residence at Dogpatch’s New York site. His firm was launched in October 2008, and is funded by family and friends..."
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NEW YORK TIMES STYLE
JANUARY 2011
"Proper Cloth, a two-year-old shirt maker in Greenwich Village, creates a custom pattern for every customer and lets him choose from a multitude of collars, cuffs, pockets and more than 80 different fabrics, including six in white. And with a base price of $89, buying...."
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CRAINS NEW YORK
NOVEMBER 2010
"Users of this mass-customization site can tap an online 3-D preview tool to compose and order their shirts. Customers can select from more than 100 design options, more than 60 shirt fabrics, four collar and three cuff styles, and four button..."
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FAST COMPANY
OCTOBER 2010
"The insight of ProperCloth's Smart Sizes is that you don't actually need all the traditional nit-pickery of a smart tailor to deliver a smartly tailored shirt. "It's not necessary to get full body measurements to improve on size," Seph Skerritt, who launched..."
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GEAR PATROL
MAY 2010
"It’s the little touches that we love so much about Proper Cloth. It also just happens to be how we like to stand out from the crowd. The Desert Island Shirt also comes with mother of pearl buttons, a button down collar, and one button barrel cuffs..."
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WIRED MAGAZINE
OCTOBER 2009
"Proper Cloth offers handmade dress shirts to your exact measurements and design specifications, with voting enabled so that the crowd can surface the best designs. Founder Seph Skerritt ... pointed out that by eliminating retail overhead, the company is able to offer customized bespoke clothing..."
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ENTREPRENEUR MAGAZINE
SEPTEMBER 2009
"That's exactly what happened for Proper Cloth, a year-old purveyor of custom-made dress shirts. After fielding numerous questions about fabrics and fit, owner Seph Skerritt started a blog with posts that answered the most common sartorial dilemmas. Eventually the blogs..."
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THRILLIST
MAY 2009
"From a Cali entrepreneur and a Brooks Brothers vet, NY-based Proper lets you meticulously design the perfect button-down for your taste and needs, then mails it to you so you don't have to throw on that mesh jersey just to pick it up. The four step process begins..."
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FINANCIAL TIMES
MARCH 2009
"Today, Mr Skerritt is the founder of Proper Cloth, a New York-based e-commerce dress shirt company that allows shoppers to mix and match fabrics, using computer-generated tailoring for the right fit. Its early success largely derives from being one of a growing..."
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GEAR PATROL
JANUARY 2009
"Nothing, let me repeat that - nothing, makes you look better then clothing tailored specifically to your body. I have been searching for a great fitting men's dress shirt and I consistently run into the same problems. Like Goldie Locks (or Ben), the fit is either too small or..."
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