The Proper Blog

Austria.  A truly amazing country.  Nestled in the Alps, it’s the kind of place you dream of when city life becomes overwhelming.  And it’s a beautiful dream…  you’re surrounded by green fields and blue sky, high in the mountains, gently running your hands over the tops of the long grass (like that scene in Gladiator but happier).  You breathe in the crisp, clean air and pause to hear the sounds of a nearby glacial creek gurgling, birds chirping and distant children laughing.  It’s the most amazing feeling of freedom, and just when you didn’t think it could get any better, you see Austrian supermodel Mavie Hörbiger dressed up like a milk-maid picking flowers.  It’s just you and her in the mountains and as you go to say hello, another famous Austrian supermodel shows up…

Yes, Bruno is also from Austria.

Wow, that dream just got weird…

Anyways, Austria is a great country.  And it’s also the location of Getzner, one of the world’s oldest and most renowned fabric mills.  And because Proper Cloth is so on top of things, we’ve added some of Getzner’s extremely desirable fabrics to our offering.  These are all 100 thread count 2-ply fabrics.  The patterns are (according to us at least) beautiful.

correction – this blue and orange stripe is 120 thread count two-ply fabric

They also feel amazing.  Getzner was founded in 1818.  They’ve been making premium shirting fabrics for a long time.  They know what they’re doing and are famous for it.  You want to get shirted this classy.  Start designing now.

Stay Proper.