Austrian Fabric Mill: Getzner

Posted in Dress Shirts on August 31st, 2009 by Seph

Austria.  A truly amazing country.  Nestled in the Alps, it’s the kind of place you dream of when city life becomes overwhelming.  And it’s a beautiful dream…  you’re surrounded by green fields and blue sky, high in the mountains, gently running your hands over the tops of the long grass (like that scene in Gladiator but happier).  You breathe in the crisp, clean air and pause to hear the sounds of a nearby glacial creek gurgling, birds chirping and distant children laughing.  It’s the most amazing feeling of freedom, and just when you didn’t think it could get any better, you see Austrian supermodel Mavie Hörbiger dressed up like a milk-maid picking flowers.  It’s just you and her in the mountains and as you go to say hello, another famous Austrian supermodel shows up…

mavie-costume

Yes, Bruno is also from Austria.

bruno_gq

Wow, that dream just got weird…

Anyways, Austria is a great country.  And it’s also the location of Getzner, one of the world’s oldest and most renowned fabric mills.  And because Proper Cloth is so on top of things, we’ve added some of Getzner’s extremely desirable fabrics to our offering.  These are all 100 thread count 2-ply fabrics.  The patterns are (according to us at least) beautiful.

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getzner2

correction – this blue and orange stripe is 120 thread count two-ply fabric

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They also feel amazing.  Getzner was founded in 1818.  They’ve been making premium shirting fabrics for a long time.  They know what they’re doing and are famous for it.  You want to get shirted this classy.  Start designing now.

Stay Proper.

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How to Buy Your Boyfriend the Perfect Gift

Posted in Dress Shirts on November 14th, 2008 by Seph

For all you ladies in committed, semi-committed, or not-sure-if-you’re-committed-but-hopefully-will-know-soon relationships: what are you getting your man for Christmas this year?  There’s no easy solution and you could have a lot riding on this, so now is the time to start planning.  The best gifts are personal (but not too personal), practical (but not too practical), quality (but not too expensive), thoughtful (but not desperate), sexy (but not slutty), girlfriendy (but not clingy)… ahhh panic!!

Whoa hold on.  Set down your Hazelnut Hot Chocolate and take a deep breath.  Proper Cloth is here to help.  Let’s go over some options:

Personal (But Not too Personal)

So, you want this gift to be special.  It should symbolize your love (or like) for each other.  Maybe it could reminisce of an inside joke you share?  Even better, it’s sexy – it makes it clear that you’re more than friends.  Well, you could get him some nice Cucumber and Melon Lotion.  That’s sexy right? Hint: we don’t want lotion, but this looks interesting.  You could get that cute picture of the two of you in San Francisco framed?  Great idea, but what if he’s not ready to put up pictures of the two of you?  Or if he gets you that diamond necklace you’re hoping for it would feel a little unbalanced.  How about a trip for the two of you to Hawaii in February?  Hmmm, what if he can’t get off work?  And you promised to spend responsibly…

Practical (But Not too Practical)

Personal is good, but you don’t want it to be something that just gets thrown in the drawer and forgotten.  And you’re not the kind of person that blows $100 on a gift just to pop the cork and drink it then and there.  No, you want to get him something that he’ll use.  Even better, something he was going to buy himself, but since you got it for him he’ll always think of you whenever he sees it.  There’s always Halo 2, but then you won’t be able to get him off the couch for the next 4 weeks.  Could go the standard electronic route: iPod, Digital Camera, or Vaccuum, but come on – they’re so boring. Maybe an appliance? TV? Just doesn’t feel right.

Don’t feel bad.  Finding a gift that is both personal and practical is something that has been challenging girlfriends (and boyfriends) for 100’s of years.

Introducing the Proper Cloth Dress Shirt

Yes, it’s true.  The perfect gift from woman to man this year is the Proper Cloth Custom Dress Shirt.  This shirt is designed by you.   It’s inherently personal because your love and sense of style define it.  You choose the fabrics, patterns, and style of collar and cuffs.  And, it’s practical too.  He probably wears a shirt like this to work every day. You want to keep him looking sharp (and employed) as best you can.  Proper Cloth shirts are custom fit so you know this will be his new favorite.  Wait, how do I know how to custom fit his shirt?  Easy – take your pick:

A.) First, pay attention to what shirt he has that fits him well.  Even better, pay attention to how it fits him, and what you might want to change.  Maybe you want to take in the waist a little?  Maybe the sleeves are too short?  Once you’ve noted the brand and size of the shirt and how you would change it, go to propercloth.com and just select that shirt’s brand and size.  Click “Complete Size” and make the adjustments.  If you don’t see the shirt size as an option either let us know, or measure his shirt directly when he’s not looking.  Easy!  The perfect surprise is on the way.

B.) If surprise is less critical and you want to get him involved in the process, grab a measuring tape and have some fun taking all his body measurements.  Pick out the style together!

C.) Sound too complicated still?  Or are you reading this on December 23rd?  No problem, just buy him a gift certificate and you’re set.

There you have it.  Crisis averted.  You can’t go wrong this Christmas.  Order by November 25th to ensure a Christmas Delivery.  Best of luck and let us know how it goes.

Stay Proper.


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