What were we thinking?

It’s been a long journey turning Proper Cloth from an idea into reality, but we’re almost there.  Guess I’ll start with a bit of a personal introduction and an explanation of how all this got started:

After sampling a variety of careers, I went to business school, which included internships in Shanghai and Bangalore, and that’s where I got my first custom dress shirts.  The fabric was nothing special, the construction was mediocre and the negotiation on price was um… interesting, but generally speaking, the shirts fit pretty good.  So, the basic idea behind Proper Cloth was to improve on this experience: Offer custom fit dress clothing that doesn’t require someone to (a) go to China or India for the summer, (b) sacrifice on quality, and (c) spend over $200 per shirt?  Sounded intriguing…  After a lot of market research it became apparent that there wasn’t a great (as they say in business school) solution to the problem – so Proper Cloth began.

With Proper Cloth, we hope you’ll find it easy to design a dress shirt online.  We also have some innovative techniques to custom fit your shirt without requiring awkward body measurements.  Finally, be assured that all our dress shirts are made here in the states – basically we got hooked up with another designer brand’s custom dress shirt factory – so our quality really is the best you’ll find on (or off) the internet.

So, thanks for checking us out.  We hope you like our website and we know you’ll like our dress shirts.

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